In 2014, Poul Mark and Greg Zeschuck had an idea: open a community hub in the heart of the Ritchie neighbourhood in Edmonton. It would not only be a place where people can shop, but would bring back the production of goods into the neighbourhood, like it had done in the past. In 2017 Ritchie Market opened at the corner of 76th Avenue and 96th Street housing not only Transcend’s cafe, but it’s roastery, Creekside Cyclery and long-time Ritchie business ACME Meats. Later in 2017, Greg will open his family-oriented brew pub, Biera and his brewery Blind Enthusiasm, bringing the production of great beer and great food with it.
Ritchie Market’s open concept - a space shared by all the businesses - is designed around transparency: visitors can their coffee being roasted, their meat being cut, their beer being brewed and can even see into the kitchen of Biera. Upstairs from the cafe is Transcend’s new education space for the courses we offer, a lab for cupping our roasts and a room all five businesses can use to hold events.
Poul Mark founded Transcend Coffee in 2006 with a passion for great coffee and building community. By his own admission, his entry into the specialty coffee industry was one largely built on naivety. However, his passion led to a growing determination to bring better understanding and appreciation of coffee to the Edmonton area.
Poul has been working on our new mothership project, The Ritchie Market, for the past two years. This work has added a unique skill set to the management team at Transcend Coffee which makes us an ideal consulting group for those looking for a wholesale coffee roaster.
In the past eleven years, Poul has built a thriving and multi-faceted business and has established himself as an world expert in coffee. He has been invited to judge several international coffee competitions, including the Best of Panama, the 2009 El Salvador Cup of Excellence, the 2010 Honduras Cup of Excellence, and most recently Taza Dorada 2011 in Ecuador. Poul was one of the first Canadians to be qualified as a certified Q-graders—an international professional accreditation for evaluating both green and roasted coffee. Poul invested a significant amount of time to travel to origin, making several trips a year to meet coffee farmers face to face, developing relationships with producers and constantly learning more about the unique challenges of each coffee growing region. Poul was part of a three person panel invited to speak on the topic of micro lots and direct trade at the 2011 Ramacafe conference in Nicaragua. Poul also writes on various coffee topics for trade magazines, and works as lead consultant on cafe design projects and equipment procurement.
One of Poul's most meaningful experiences in coffee was traveling to Burundi in the Summer of 2011 to serve as a consultant to a couple of small coffee associations in the Kayanza region. In conjunction with Food for the Hungry Burundi, he worked with producers to identify strategies to improve quality and production yields.
Poul often hosts our popular coffee tastings, the Transcend Coffee podcast, and has been invited to speak to various groups on the subjects of coffee, roasting, and the art and science of taste. Poul also holds a Level 3 Advanced Certificate in wine tasting issued by WSET. If you would like to have Poul speak at your conference or private event, please contact him.
We are a Canadian based company who strives to promote local people, places and products through healthy living.
Our mission is to enlighten our tourists and localtiers about organizations in their backyard while enjoying the outdoors cycling.
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